Human Story

Going Into Debt To Buy Back-to-School Shoes: Ashley’s Story

Battling rising costs and caregiving demands, a single mother shares her journey away from debt and toward financial stability.

By Financial Health Network

Wednesday, August 19, 2026
 Going Into Debt To Buy Back-to-School Shoes: Ashley’s Story

Ashley Coté tried to keep up with the bills, but the unexpected costs kept popping up for her family of three. $200 for shoes for her 11-year-old son, who’s already wearing men’s sizes. The $1,100 fee after he made the basketball team. The medications not covered by Medicaid for her younger son, who has Level 3 autism. The ever-rising costs of gas where she lives in Washington state, some of the highest in the country. 

Debt shouldn’t keep you up at night, but for Ashley, it’s been a journey to get to more restful evenings. As a single mom, Ashley supports her boys without any financial help from their father. She works full-time in medical billing at University of Washington Medicine and has gotten creative to make ends meet, from taking on gig work to moving in with her mother to split household costs.

Ashley and her mother help her boys get ready for school

Ashley’s mother moved in with them to help care for her two boys, one of whom has Level 3 autism.

Despite her efforts, Ashley has fought to keep her head above water financially while juggling her family’s needs: caring for her mother after she had a stroke, moving to a more expensive school district with extra resources for her son, taking off work for his medical appointments. Relying on credit became a way to cover day-to-day essentials like groceries, medications, and after-school activities for the kids. But over time, her debt spiraled from modest to unmanageable—leaving Ashley sleepless and wondering how to dig her way out. 

Ashley is one of millions of Americans struggling under the financial and mental weight of debt. Financial Health Network research shows that 29% of U.S. households reported their debt was unmanageable in 2025, up from 25% in 2021. So-called “secondary nontraditional workers” like Ashley, who work extra jobs on the side, are more likely to struggle with debt: 41% of them report unmanageable debt, compared with 31% of traditional workers. Beyond the financial toll, our research finds that people who hold unsecured debt, like credit cards, experience greater depressive symptoms

After going through Opportunity Knocks, a series on PBS that pairs families with financial coaches to help them build better financial lives, Ashley was able to consolidate her debt and is now working her way toward financial stability. Yet many of the pressures that pushed her into debt in the first place remain.

Here’s her story.

I am a 37-year-old single mom of two. I have an 11-year-old son, Ryder, and a 9-year-old son, Parker, who is on the severe end of the autism spectrum, ADHD, nonverbal, with aggressive tendencies. So things are pretty difficult, from day to day. 

My parents have been a big help for us. I actually rent a home with my mom. We moved into a better school district for Parker, because I was really struggling in school with him. But it’s just been kind of a struggle, too. I’m a single mom. I don’t have a college degree. Since moving, our expenses have been just way higher. 

With Parker, we’re going to therapy several times a week. I drive him to and from those appointments. Just having autism in general, like that’s at least one or two appointments a month. With Seattle Children’s, I try to get Zoom appointments as much as possible just to cut down on travel time and costs. Parker’s [also] on medications. He does have Medicaid because of his SSI status. But a lot of times, Medicaid doesn’t pay for the medication, because of his age. I’m paying out of pocket for that.

Ashley packs lunches in the kitchen while working on her laptop

“I quickly realized with the gas prices and the groceries and back-to-school and summer birthdays, [my] work just wasn’t … getting me through,” says Ashley, who works three jobs to make ends meet.

[I’m] also just trying to give my older son a normal life. I have to put him in sports and have extracurricular activities, so he feels like he’s not missing out on things. It’s just really expensive. 

The last surprising cost was the basketball team. My son didn’t want to try out because he was like, ‘Well, I don’t want it to be really expensive for you to pay.’ And I’m like, ‘Don’t worry about it. If you make the team, I’ll figure it out.’ So he tried out, and then we got the message two days later, ‘He made the team. And here’s how you pay $1,100.’ And I’m like, ‘Oh my God.’ So I had to reach out to the director and say, ‘I’m a single mom. Is there any way I could split the payments up?’ We made it happen. But still, it’s a lot.

Juggling Full-Time Work and Side Hustles  

I was hired at the University of Washington in 2018. I really wanted to get that job because a state job comes with benefits, a pension, things like that. My kids were pretty young at that point, and I counted on my parents a lot to watch them and take them to and from daycare. At that point, they were only paying me like $20, $22, an hour. And it still wasn’t enough. I have diapers and stuff to pay for. 

After being on the team for a year, I was promoted to lead. So then I got another boost in pay. Now, after taxes and deductions, I bring home about $4,400 a month. But I finally topped out. And so I can’t make any more money unless I move up the chain again. But I’m not willing to give up my work-from-home status to be a supervisor at this time, just because of where I’m at with Parker and his journey. It’s not something that I can risk. 

70% of women with children under 18 report making a career change, such as reducing their hours, taking a leave of absence, or switching to a less demanding job, because of their parenting responsibilities.

Source: The Gender Gap in Financial Health

I had to get a part-time seasonal job. That helped for a while. But then, you know, things are going up, like gas is $6 a gallon now. It’s just the rising costs of everything. I don’t qualify for any kind of help from the state of Washington. They say I make too much money. So I’m just going to try and work harder and make more money.

I quickly realized with the gas prices and the groceries and back-to-school and summer birthdays, the seasonal work just wasn’t holding me or getting me through. And so I was looking for yet another avenue to try and make money.

I came across Instacart because it’s like whenever you have time, so it’s perfect for me. I don’t have to commit to a schedule. When Ryder’s birthday came up, he had wanted to have a birthday party this time, and I’m like, ‘Oh, man, I’ve got to make $500 to get us through to get this birthday party.’

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“Things are going up, like gas is $6 a gallon now…. I don’t qualify for any kind of help from the state of Washington. They say I make too much money. So I’m just going to try and work harder and make more money.”

I just put pedal to the metal. When I know I have big things coming up. And that’s when I can really put the effort into working at Instacart. But it is grueling work, and you don’t get paid a lot of money. [Between all my jobs], I would say [I spend] close to 60, 70 hours a week working.

I’m willing to do whatever I have to do. You know, [my kids] didn’t ask to be here. And I’m blessed to have them here. And being able to walk through life with them, they really give me purpose.

Maxed-Out Credit Cards, Limited Financial Education

Growing up, my parents really didn’t tell me too much about [credit]. Starting at 18, I was given my first credit card and that turned out badly. I’m like, ‘Oh, I don’t want to pay that back.’ And so I had a little bit of credit card debt, that started me off initially or whatnot, but then, I was a single lady, no kids, in my 20s. And so I just worked for my money and really didn’t have any problems. 

It wasn’t until I had kids that I really struggled, because my kids’ dad didn’t help. At the time that my kids were born, I was working at a casino. And, that’s minimum wage plus tips. So, like, I relied on credit cards to buy formula and get diapers and that kind of stuff. 

Coming to [Opportunity Knocks], I had almost $11,000 in debt. Three maxed-out credit cards, a student loan, two or three personal loans, a payday loan, and debt in collections. 

I had one really severe predatory loan with a 178% interest rate. When I took out that personal loan, it was back-to-school. My 11-year-old has size 11 men’s shoes. And so, a pair of shoes is $200. So I took that loan out just to help with back-to-school costs and school supplies and stuff.

Ashley sits at the dining table talking to her son and mother

Ashley had $11,000 in debt when she came to Opportunity Knocks, including a predatory loan with a 178% interest rate.

It wasn’t until I got in touch with the show that they started to help me break these numbers down. I really didn’t understand interest rates and credit scores. And I was just going for whatever would approve me, honestly, just because I needed the money.

I didn’t realize that it was 178% APR or whatever until I was sitting with the coach from Opportunity Knocks. And he was like, you would never be able to pay this off. Like, you would just be paying on this for years and years and years. And I was honestly shook.

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“I honestly couldn’t sleep before because I’m like, ‘Oh my gosh, I have a payment coming up in two days. I don’t have the money to cover it.’”

The show was able to help me get a debt consolidation loan. And so that’s helped with the stress. Now I’m down to one payment for all my debts. I was able to settle for quite a bit less than what I owed on those debts, which was really surprising to me.

I honestly couldn’t sleep before because I’m like, ‘Oh my gosh, I have a payment coming up in two days. I don’t have the money to cover it.’ I was going into overdraft like every other day. Since working with the show, it’s helped me so much. I’ve been able to get a lot more rest and just feel a lot more confident in my financial journey.

One thing I want other people to know is, don’t feel embarrassed or ashamed that you’re going through this. I always felt like I was judged based on the credit score, like I was given a number and that’s all that they focus on. But when I was able to visit the credit union and I was actually there and telling my story, they helped me based off [of my] character. 

[I wish] our system was more set up to help those who are struggling. I mean, I know that there’s income levels [for public benefits] that are set for a purpose or whatever. I’m not looking for a free handout by any means. Like, I work real hard, I’m willing to do whatever I need to do, but sometimes it just doesn’t work.

For today’s parents, the high cost of everything from child care to sports equipment can throw a wrench in any budget. Ashley is one of millions of Americans who turn to credit cards to stem the tide of increasing costs, only to see their debts spiral out of control.

Recent Financial Health Network research shows that rising credit card balances are putting pressure on U.S. households, with interest and fees on general purpose cards jumping 10% to $165.1 billion in 2024. According to the Federal Reserve Bank of New York, as of the end of December 2025, 4.8% of outstanding debt was in some stage of delinquency, 0.3 percentage points higher than the third quarter of the year. 

These costs fall most heavily on those already facing financial strain: 49% of Financially Vulnerable households carrying a general purpose credit card balance paid a late fee, compared with only 3% of Financially Healthy households. Debt manageability is also declining among households like Ashley’s that hold credit card debt, dropping to 57% of the households in 2024 from 67% in 2020.

Ashley’s story underscores how valuable it can be to consolidate and negotiate down debts, and the need for support and education to do so. Community development financial institutions that offer “character-based lending,” like the one Ashley visited, can help people move past financial challenges by looking beyond credit scores to determine creditworthiness. Ashley’s experience also highlights how better support for working parents—flexible work policies, caregiving leave, affordable housing, and more robust benefits for children with disabilities—can help improve their financial health and reduce reliance on credit to get by day to day. 

Thank you to Opportunity Knocks for their collaboration on this story.
Photography credit: David Leong

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