Heidi Johnson

Director, Behavioral Economics
Financial Health Network

As the Director of Behavioral Economics, Heidi leads the application of behavioral insights to design and deliver effective financial health solutions. She established the Financial Health Network’s applied behavioral insights practice, driven by a desire to work directly with businesses creating products and services that touch people’s financial lives each day.  

Heidi helps companies apply behavioral insights to product and employee benefits design, with the goal of enhancing their impact on overall financial health. She also conducts research with companies on new solutions to assess their potential financial health impact. Heidi’s responsibilities include leading the Financial Health Impact Lab, a product testing and behavioral design program designed to support organizations at the forefront of financial health innovation. 

Previously, Heidi served as a Program Lead for the Consumer Financial Protection Bureau. In that role, she led a behavioral research program and collaborated with social scientists and regulatory attorneys to study innovative financial products and design policy. Heidi also developed expertise in program evaluation and experimental study design as a Research Associate for Urban Institute. 

Heidi holds a master’s in public policy from Harvard University and a bachelor’s degree in sociology from Colgate University.

 Heidi Johnson

More Related to Heidi Johnson

Designing Digital Financial Advisory Tools for Low-to-Moderate Income Older Adults

Most low-to-moderate income (LMI) older adults are financially challenged to reach retirement and maintain their quality of life as they age. This report showcases research insights and design features that financial service providers can leverage to better support the needs of this group as they approach retirement, produced in partnership with the Institute of Consumer Money Management.

Finding Out What Works

Finding Out What Works

How do companies supporting the financial health of their customers and employees know which interventions are most effective? Here, we explore how a behavioral team operates within a financial services company to develop insights to create effective financial health solutions.

Motivating Change: Behavioral Economics and Financial Health

By Heidi Johnson Director, Financial Health Network Director Heidi Johnson joined the Financial Health Network team in 2019 to lead our work applying behavioral insights to the design and delivery of financial health products. She comes to our organization from the Consumer Financial Protection Bureau, where she led a behavioral research program and contributed to…

The Financial Lives of Older Adults in the Era of COVID-19

By Jacquelyn Reineke, Manager and Heidi Johnson, Director, Financial Health Network There is no denying that the COVID-19 crisis has turned the world upside down. Everyone has had to deal with daily changes to their routines and come to terms with a new normal, but vulnerable populations — in particular, aging Americans — have faced the most devastating consequences…