Heidi Johnson

Director, Behavioral Economics
Financial Health Network

Heidi believes that a deep understanding of consumers’ motivations and preferences can illuminate a path for innovation that supports consumers in achieving their financial goals. As Financial Health Network’s Director for Behavioral Economics, Heidi leads the organization’s work to leverage behavioral insights in the design and development of products that support consumers’ financial health. She works with a wide range of companies to incorporate consumer research and testing within their operational constraints and conducts research that identifies solutions to the obstacles that consumers face in managing their finances. Previously, Heidi led a program of behavioral research at the Consumer Financial Protection Bureau, where she collaborated with social scientists and regulatory attorneys to study innovative financial products and design policy. She also brings previous experience in program evaluation and experimental study design to her role at the Financial Health Network. Heidi holds a Master’s of Public Policy from the Harvard Kennedy School and a BA in Sociology from Colgate University. She enjoys cooking from scratch, collecting plants, and exploring architecture around the world. Heidi resides in Washington DC.

 Heidi Johnson

More Related to Heidi Johnson

Designing Digital Financial Advisory Tools for Low-to-Moderate Income Older Adults

Most low-to-moderate income (LMI) older adults are financially challenged to reach retirement and maintain their quality of life as they age. This report showcases research insights and design features that financial service providers can leverage to better support the needs of this group as they approach retirement, produced in partnership with the Institute of Consumer Money Management.

Finding Out What Works

Finding Out What Works

How do companies supporting the financial health of their customers and employees know which interventions are most effective? Here, we explore how a behavioral team operates within a financial services company to develop insights to create effective financial health solutions.

Motivating Change: Behavioral Economics and Financial Health

By Heidi Johnson Director, Financial Health Network Director Heidi Johnson joined the Financial Health Network team in 2019 to lead our work applying behavioral insights to the design and delivery of financial health products. She comes to our organization from the Consumer Financial Protection Bureau, where she led a behavioral research program and contributed to…

The Financial Lives of Older Adults in the Era of COVID-19

By Jacquelyn Reineke, Manager and Heidi Johnson, Director, Financial Health Network There is no denying that the COVID-19 crisis has turned the world upside down. Everyone has had to deal with daily changes to their routines and come to terms with a new normal, but vulnerable populations — in particular, aging Americans — have faced the most devastating consequences…

Fintech Over 50: Designing for Low- to Moderate-Income Older Adults

Despite their widespread use of technology, many adults 50 and older find it challenging to handle day-to-day financial needs online. However, shifting financial management systems online has become critical for older generations that face the greatest health risks from COVID-19. Through qualitative, human-centered research, the Financial Health Network uncovered barriers that inhibit older adults’ adoption of fintech, such as negative stereotypes about their tech savviness and concerns about losing granular control over their finances. This report offers recommendations for fintech customer experience design that financial services innovators can use to overcome these barriers and join older adults as partners on their journey toward financial health.