Heidi Johnson

Director, Behavioral Economics
Financial Health Network
hjohnson@finhealthnetwork.org

Heidi believes that a deep understanding of consumers’ motivations and preferences can illuminate a path for innovation that supports consumers in achieving their financial goals. As Financial Health Network’s Director for Behavioral Economics, Heidi leads the organization’s work to leverage behavioral insights in the design and development of products that support consumers’ financial health. She works with a wide range of companies to incorporate consumer research and testing within their operational constraints and conducts research that identifies solutions to the obstacles that consumers face in managing their finances. Previously, Heidi led a program of behavioral research at the Consumer Financial Protection Bureau, where she collaborated with social scientists and regulatory attorneys to study innovative financial products and design policy. She also brings previous experience in program evaluation and experimental study design to her role at the Financial Health Network. Heidi holds a Master’s of Public Policy from the Harvard Kennedy School and a BA in Sociology from Colgate University. She enjoys cooking from scratch, collecting plants, and exploring architecture around the world. Heidi resides in Washington DC.

 Heidi Johnson

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Most low-to-moderate income (LMI) older adults are financially challenged to reach retirement and maintain their quality of life as they age. This report showcases research insights and design features that financial service providers can leverage to better support the needs of this group as they approach retirement, produced in partnership with the Institute of Consumer Money Management.

EMERGE
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By Heidi Johnson Director, Financial Health Network Director Heidi Johnson joined the Financial Health Network team in 2019 to lead our work applying behavioral insights to the design and delivery of financial health products. She comes to our organization from the Consumer Financial Protection Bureau, where she led a behavioral research program and contributed to…

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