Embedding Financial Health at the Foundation of a Thriving America
Here’s where we’re focusing with our partners to build financial stability, dignity, and possibility for all.
We can’t improve equity in financial health without the data to understand today’s inequities. Yet, too often, organizations operate with an incomplete picture of their customers’ and workers’ financial lives.
By providing actionable insights on core and frontier issues in financial health, we shed light on a range of consumer needs while also expanding our research into areas like artificial intelligence (AI) and the financial impacts of extreme weather. Our goal is to give business and policy leaders the information to create products, worker benefits, and policies that advance financial health equitably and sustainably.
How We’re Delivering
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- Uncovering consumer needs and product insights through our flagship FinHealth Spend and Financial Health Pulse® research initiatives
- Investigating the factors shaping the finances of specific communities, including nonprofit workers, rural Americans, and Chicago residents
- Taking a closer look at timely topics, from AI financial tools to the increasingly intergenerational nature of finhealth
As we lay the foundation for equity, we must create mechanisms to ensure that all financial institutions and workplaces put financial health first. Standards codify the change we seek, setting clear expectations for the behaviors, practices, and policies that support the financial health of all people.
We’re developing standards that providers and employers can use to drive financial health. With standards in place, financial health will become our shared standard for success – not only for our partners, but for organizations across industries and sectors.
How We’re Delivering
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- Putting FinHealth Standards in our community’s hands, starting with an Industry Toolkit for building credit cards and checking accounts that put financial health first
- Releasing the first-ever Industry Assessment so organizations can see how their checking accounts measure up
- Exploring which compensation and benefit elements are actually correlated with worker financial health — and how employers can implement them
We dream of a future where your zip code doesn’t dictate your financial destiny. Closing profound racial and gender gaps requires not only rethinking which solutions we create for those historically left behind, but also rewiring how we make decisions—and who makes them.
We’re committed to driving more equitable financial health outcomes by working with our partners to identify and remove the systemic barriers standing in our way. That includes centering diverse voices in our work to create a more inherently fair system.
How We’re Delivering
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- Raising up the voices and needs of real people through our Human Stories series
- Spotlighting disparities through research and recommendations
- Amplifying solutions across our movement to address gaps, from investing programs for Black students to strategies that help people build emergency savings
AI is a once-in-a-generation technology with vast potential to either provide personalized financial support at scale—or further entrench inequities. It’s up to our community to use tools like AI responsibly to expand financial health.
We’re catalyzing the use of AI and other emerging technologies to improve financial health, unlocking innovations beyond our wildest imaginations today. Building on our longtime record of leadership in financial technology, we’ll continue to explore how these innovations can help more people lead financially healthier lives.
How We’re Delivering
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- Researching the evolving role of AI, including what’s holding consumers back from adoption and how to build trust in AI-driven banking
- Collaborating with cross-sector leaders to develop principles for responsible AI use in financial services
- Advising institutions, fintechs, and other organizations on how to invest in and develop equitable solutions