CEO and Co-Founder of SpringFour, Rochelle Nawrocki Gorey, started SpringFour in 2005 with more than 25 years of experience in public policy, government relations, homeownership, and asset building skills that led her to the fintech industry. She believes that people experiencing financial challenges need and deserve to be connected to local resources that can help. She leads her company with the mindset of working to erase the stigma surrounding financial struggle and incorporate personal finance as a normal course of business. SpringFour is an award-winning, social impact, Certified B Corporation. SpringFour works with many of the leading banks, loan servicers, small-dollar lenders, credit card issuers, and fintechs to connect their borrowers with financial health resources that provide assistance during financial challenges and get consumers back on track.