Lara serves as CEO of RoxWrite, which enables lenders and factors to quickly and accurately onboard, underwrite and monitor borrowers using real-time access to the world’s best data and AI intelligence. Prior to Rox, Lara created NowAccount®, the first payment system that enables small B2B businesses to get paid immediately without loans or factoring.

Lara Co-Authored the bestseller,“Level Up: Rise Above the Hidden Forces Holding your Business Back” published by Portfolio Penguin, and has served as an Entrepreneur in Residence at The Harvard Business School where she received her MBA after receiving a BS in Aerospace Engineering with highest honors from Georgia Tech.