Dawn Bailey

Dawn Bailey

Head of Customer Segments and Financial Wellbeing Bank of Ireland

Dawn Bailey is Head of Customer Segments and Financial Wellbeing at Bank of Ireland, where she leads the bank’s financial health strategy across key customer segments, including Youth and Affluent. Her work focuses on measuring and improving customer financial resilience through customer strategy, behavioural insights, data and innovation. Dawn was co-lead of the UN Principles for Responsible Banking Financial Health & Inclusion Working Group and Gender Equality Working Group. With over 20 years’ experience in customer and marketing leadership, she is a passionate advocate for using evidence and measurement to demonstrate how better customer outcomes can create long-term value for customers and businesses.