Frida Leibowitz

Frida Leibowitz

Co-Founder and Chief Executive Officer Debbie Rewards

Frida Leibowitz is the Co-Founder and CEO of Debbie, a fintech company built to make financial wellness more rewarding and accessible. Her passion for the space is deeply personal. Growing up in a single-parent immigrant household and later navigating debt herself, she saw how broken traditional financial systems can feel for everyday people. Before starting Debbie, she worked in credit risk at Marcus by Goldman Sachs and held roles across fintech and healthtech startups.