Jason Archambault leads a Behavioral Economics Program within the bank where the focus is on  applying Behavioral Economics to help clients make better financial choices. Jason joined SunTrust now  Truist in 2010 leading insights work centered on brand and advertising for the bank. In 2014 he led  Brand Strategy and was instrumental in re-positioning the brand to better leverage SunTrust’s Purpose  to be more strongly aligned for growth. Prior to joining SunTrust, he guided Research teams for the Walt  Disney World co. and Darden Restaurants.