Market Analysis
Consumer Research

Market Analysis

Understanding the needs and behaviors of consumers, especially those who have traditionally been overlooked by mainstream financial services, is key to improving financial health for all. With nearly a decade of market analysis and proprietary insights from our groundbreaking research, the Financial Health Network lays a foundation for businesses and policymakers to shape innovative strategies, product designs, and policies that can help more Americans achieve financial security. 

The Evolution of the Underserved Market Size Study

For nearly a decade, this report has guided businesses and policymakers in pursuit of responsible financial health innovation. In 2021, the Financial Health Network has again reimagined the study, refreshing the methodology to create an even more valuable resource.

Featured Content

FinHealth Spend Report 2023

What are Americans paying for financial services as the country emerges from the COVID-19 pandemic? This year’s FinHealth Spend Report – our long-running national study on the costs of financial services to U.S. households – reveals that spending has soared in the past year amid a turbulent economy and persistent inflation.

FinHealth Spend Report 2022

This year’s annual FinHealth Spend Report examines how households in America managed their finances and accessed credit during the second year of the pandemic, analyzing year-over-year trends for more than two dozen financial products and services.

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