Andrea is Vice President, leading the strategic direction of all member experience efforts at the Financial Health Network to ensure that members of our Financial Health Network have the tools, support, and connections to improve financial health for consumers. Andrea is committed to using her time and talents to help everyday people build better lives. Prior to joining the Financial Health Network, Andrea led growth marketing for the American Bar Association Endowment’s exclusive member insurance program, with responsibility for launching and optimizing marketing automation for 400,000+ members, product development of new insurance solutions including financial education programs, and building partner relationships. Andrea is passionate about creating content that delights users while creating results. Andrea has an MBA in Marketing Strategy & Planning and Leadership & Change Management from the Kellstadt Graduate School of Business at DePaul University. She has a Bachelor’s degree in Advertising & PR from Evangel University. In her spare time, Andrea can be found hanging out with her two Yorkies or traveling with her husband.