Vivian Caporale

Director, Member Experience Strategy
Coast Capital Savings

Vivian has been with Coast Capital Savings for over 20 years with most of that time spent in Marketing in senior leadership roles including Vice President, Marketing. During that time, Vivian oversaw the Products, Brand and Digital, Member Loyalty and Community Leadership functions. Prior to joining Coast, Vivian honed her marketing skills on the agency side. In 2015, she joined the Retail and Wealth Division, working closely with the COO to expand her knowledge of the business and in 2017, Vivian took on an exciting new role to help define and implement Coast’s member experience. In the role of Director, Member Experience Strategy, she leverages her leadership, marketing and retail operations skills to help the organization advance their corporate purpose and strategy, focused on empowering members to improve their financial well-being. Vivian has a Bachelor of Business Administration degree from Simon Fraser University with a minor in Economics. For many years she served on the executive of Burnaby Special Olympics to provide sporting opportunities to those with developmental disabilities.

 Vivian Caporale

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