Tanya Van Court

CEO and Founder
Goalsetter

Tanya Van Court is the Founder and CEO of Goalsetter. Goalsetter is a family saving, financial literacy and smart spending app that makes it easy for the whole family to go cashless and learn how to be money-smart. Goalsetter is Nickelodeon meets Fintech – it combines the best of Fintech companies like Acorns and CashApp with financial education and gaming that appeals to the whole family. As such, Goalsetter is the first money app for the whole family, giving kids – from cradle to graduation – healthy financial habits that will last a lifetime. Goalseer’s smart money app for families includes: -FDIC-Insured Savings Account: For newborns to high school graduation – Goalsetter is a kid’s first savings account and helps them to save for specific goals (saving, sharing and spending goals). -Teen and Tween Debit Card with parental controls: The Cashola Card lets kids learn responsible spending, and lets parents exercise parental oversight. -Game-based financial literacy quizzes: Mapped to national financial literacy standards, but rooted in memes and gifs from popular culture to make learning fun. -“Learn before you Burn”: Parents can turn on this rule to ensure their kids take a financial literacy quiz before spending on their debit card for the Because we believe in learning to save before you swipe. -“Learn to Earn”: Parents can pay their kids additional allowance for every quiz question they get right. -Kids who have savings accounts in their names are not only 6 times more likely to go to college; they’re also 4 times more likely to own stocks by the time they are young adults. And that’s why Goalsetter’s mission is to get every household in America saving, creating the next generation of savers and investors. Prior to Van Court’s role at Goalsetter, Van Court served as senior vice president of partner marketing at Discovery Education, where she launched digital textbooks to schools across the country. Van Court also formerly worked at Nickelodeon, where she led their digital preschool and parenting businesses, including NickJr.com and Noggin.com. Prior to Nickelodeon, Van Court served as vice president of new media products for ESPN, where she led the launch of ESPN3. Van Court holds a two degrees in engineering from Stanford University, and three degrees in parenting from her children Gabrielle, Hendrix, and Maxwell.

 Tanya Van Court

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