Madelen Falkenhäll

Economist at Swedbank, specializing in financial literacy, financial well-being, savings, pensions, and personal finance. I regularly conduct studies on the financial situation of Swedish households and share insights, data-driven analysis, and practical guidance.

As a financial educator and public advocate for financial well-being, I help individuals strengthen their financial resilience, promote economic gender equality, and make informed decisions about saving, pensions, and everyday finances. I author several recurring reports on household finances in Sweden, including the Financial Health Index, Women’s Finances, Young People’s Finances and Life Choices, and Money and Happiness.