Heidi Johnson

Heidi Johnson

Senior Director, Behavioral Economics Financial Health Network
hjohnson@finhealthnetwork.org

As the Senior Director of Behavioral Economics, Heidi leads the application of behavioral insights to design and deliver effective financial health solutions. She established the Financial Health Network’s applied behavioral insights practice, driven by a desire to work directly with businesses creating products and services that touch people’s financial lives each day.  

Heidi helps companies apply behavioral insights to product and employee benefits design, with the goal of enhancing their impact on overall financial health. She also conducts research with companies on new solutions to assess their potential financial health impact. Heidi’s responsibilities include leading the Financial Health Impact Lab, a product testing and behavioral design program designed to support organizations at the forefront of financial health innovation. 

Previously, Heidi served as a Program Lead for the Consumer Financial Protection Bureau. In that role, she led a behavioral research program and collaborated with social scientists and regulatory attorneys to study innovative financial products and design policy. Heidi also developed expertise in program evaluation and experimental study design as a Research Associate for Urban Institute. 

Heidi holds a master’s in public policy from Harvard University and a bachelor’s degree in sociology from Colgate University.

EMERGE Financial Health graphic. Register today.

More Related to Heidi Johnson

Session  

Finding Out What Works

How do companies supporting the financial health of their customers and employees know which interventions are most effective? Here, we explore how a behavioral team operates within a financial services company to develop insights to create effective financial health solutions.

Motivating Change: Behavioral Economics and Financial Health

By Heidi Johnson Director, Financial Health Network Director Heidi Johnson joined the Financial Health Network team in 2019 to lead our work applying behavioral insights to the design and delivery of financial health products. She comes to our organization from the Consumer Financial Protection Bureau, where she led a behavioral research program and contributed to…

The Financial Lives of Older Adults in the Era of COVID-19

By Jacquelyn Reineke, Manager and Heidi Johnson, Director, Financial Health Network There is no denying that the COVID-19 crisis has turned the world upside down. Everyone has had to deal with daily changes to their routines and come to terms with a new normal, but vulnerable populations — in particular, aging Americans — have faced the most devastating consequences…

Fintech Over 50: Designing for Low- to Moderate-Income Older Adults

Despite their widespread use of technology, many adults 50 and older find it challenging to handle day-to-day financial needs online. However, shifting financial management systems online has become critical for older generations that face the greatest health risks from COVID-19. Through qualitative, human-centered research, the Financial Health Network uncovered barriers that inhibit older adults’ adoption of fintech, such as negative stereotypes about their tech savviness and concerns about losing granular control over their finances. This report offers recommendations for fintech customer experience design that financial services innovators can use to overcome these barriers and join older adults as partners on their journey toward financial health.