Video

Applying Behavioral Insights to Design Savings Solutions

Hear from several companies who have tested the impact of their financial health innovations, and learn about the behavioral techniques they leveraged for their savings programs that drove deeper engagement, increased savings deposits, and grew savings balances.

Friday, April 2, 2021

Speakers

Description

Incorporating behavioral insights into product design can strengthen your financial health offerings to create a positive impact on those you serve. The Financial Health Network collaborates with companies to apply behavioral insights to financial health innovations – and to put them to the test. Hear from several companies who have tested the impact of their financial health innovations, and learn about the behavioral techniques they leveraged for their savings programs that drove deeper engagement, increased savings deposits, and grew savings balances.

Participants will discover:

  • How prize-linked savings motivate people to save
  • How choice can boost enrollment in automatic savings
  • How precommitment messaging can turn a windfall into a savings opportunity