2017 Financially Underserved Market Size Study

Financially underserved consumers in the U.S. spent approximately $173 billion in fees and interest during 2016 to borrow, spend, save, and plan across 29 financial products in this diverse and continually growing marketplace.

The Financial Health Network presents our 2017 Financially Underserved Market Size Study that illustrates the growing opportunity to address the needs of financially underserved consumers and identifies significant trends driving marketplace evolution and growth.

  • Overall market revenue grew by $10.7 billion or 6.6% from 2015 to 2016
  • Consumer spending was generated by $1.94 trillion in financial product usage volume
  • The market has grown an average of 4% each year since 2009
  • The market is projected to expand 8.3% in 2017 to $188 billion