Case Study: Moving Beyond APR: How Oportun Re-Imagined the True Cost of a Loan so Customers Can Thrive

Blood pressure by itself is not a sufficient measurement to describe your health; similarly, the Annual Percentage Rate (APR) as a sole measurement does not accurately describe the quality of a loan. Oportun, a community development financial institution (CDFI) whose mission is to provide affordable credit-building loans to Latinos, knows that. In partnership with the Financial Health Network, they have set about to understand and demystify the cost of credit that consumers face.