Behavioral Insights
Product Insights

Behavioral Insights

Insights from the behavioral sciences can bring unprecedented clarity to consumer decision-making, enabling businesses to shape better financial health products for their customers, employees, and communities. Learn how the Financial Health Network is illuminating barriers created by behavioral biases and explore real-world solutions for improving financial health for all.

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Building Financial Health Through Behavioral Design

The Financial Health Network’s Financial Health Pulse® survey has consistently found that between 66% and 72% of households in the U.S. are not Financially Healthy, signaling a continued need for financial institutions to offer solutions that advance the financial health of those they serve.

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Leading With Behavioral Insights

Behavioral insights from the Financial Health Network drive the product development efforts for many of our Member companies through the Financial Health Impact Lab, a Member-exclusive program funded with the generous support of the MetLife Foundation.

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Financial Health Impact Lab Participants

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How We Can Help

Behavioral Insights Solutions

From designing and delivering financial health products to measuring and optimizing their effectiveness, the Financial Health Network can provide targeted support at every stage of your financial health journey. Leveraging deep financial services expertise and insight into how consumers make financial decisions, we partner with organizations to design solutions that meet the specific financial health needs of their stakeholders.

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Behavioral Insights Solutions