Liza Welch Amaro serves as Director of Digital & Acquisition Marketing at McGriff, a subsidiary of Truist Insurance Holdings. In her role, Liza leads the Direct to Consumer Insurance group, which markets supplemental insurance products and services to bank clients. Prior to joining McGriff and the Truist family in 2019, Liza previously held roles at Synovus, AOC Solutions, and Aflac. Liza earned a bachelor’s degree in English from Columbus State University and an MBA from Auburn University.