The current economy has spawned renewed examination of the market potential for secured credit cards. In the upcoming years, secured credit cards have the opportunity to become a popular choice for people whose credit has been negatively impacted, as well as people who are new to credit.

Students, New to Credit, and Affected Credit consumers constitute a potentially large untapped market for these products. Standard card products are often not suitable for these segments because many consumers have little or no experience dealing with credit. These segments present unique challenges and opportunities.

This second inBrief, in a series of three, examines the importance these consumers place on plastic payment methods, consumer spending habits, and opportunities for market entry for secured card products.