2019 Financially Underserved Market Size Study
Financially underserved consumers in the U.S. spent $189 billion in fees and interest on financial products in 2018. This report explores marketplace evolution and growth in order to highlight the opportunity to develop innovative, high-quality solutions to improve financial health for these consumers.



Karen Graham, Director, Financial Health Network
Elaine Golden, Associate, Financial Health Network

Top Takeaways

The 2019 report offers key insights into this growing market, such as:

Interest and fees paid by underserved consumers across a set of 29 financial products in 2018

The volume of consumer usage generating revenue in 2018

Current and projected revenue growth rates across product categories

Data Spotlight

Spending on fees and interest among underserved consumers is continuing to climb, highlighting the need for innovative, high-quality solutions. 

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