Top Takeaways
Stretched budgets, debt, and a lack of emergency savings make it challenging for the Financially Coping to plan ahead.
Many Financially Coping Americans regard investing as requiring another level of financial sophistication, making them far less likely to pursue it.
While some Financially Coping Americans lack the funds to invest, others only perceive that they lack the funds, highlighting the opportunity for education from providers.
The wide diversity of segments within the Financially Coping tier offer the opportunity to create meaningful customized solutions across the spectrum.
Data Spotlight
There are six distinct segments within the Coping tier that reveal meaningful differentiators in planning, saving, and investing behaviors that can point the way toward more customized solutions.
Our Supporters
This report is made possible through the financial support of TD Ameritrade.
Global Insights, Customized Solutions
The Financial Health Network’s consulting practice draws on industry-leading expertise, customer insights, and measurement strategies to build consumer financial health into your business strategy.