Consumer Profiles
Consumer Research

Consumer Profiles

For millions of consumers in the United States, financial struggles persist throughout their lives. Our data-driven analysis of consumer behaviors, trends, and strategies help providers understand and improve financial health. Explore the Financial Health Network’s consumer profiles, case studies, and reports to gain clarity on consumer financial lives today and drive innovation for tomorrow.

Featured Content

Financial Health Pulse

Balancing Today, Building Tomorrow: How Financially Coping Americans Plan, Save, and Invest

Even before COVID-19, millions of Americans were struggling financially, with more than half the population classified as Financially Coping. As job losses mount, savings are spent down, household debt grows, and investments shrink during the pandemic, Americans need financial support more than ever. This new research sheds light on how providers can support the saving and investing behaviors of Financially Coping consumers, ultimately improving both their immediate and long-term financial health.

Explore

No Content to Show.

Show More
A Deeper Dive

Financial Health Workshop

FinX is an experiential activity that provides participants with a deeper understanding of the complexity of consumers’ financial lives. The workshop is an opportunity for participants from all types of companies to learn about consumer financial challenges by going beyond classroom learning and becoming embedded in a real-life experience where they must make some of the same decisions struggling consumers face on a daily basis.

Explore FinX

Financial Health Workshop