Helen Robb

Helen Robb

Director, Product Management H&R Block

Helen is the Director of Product Management for Spruce, a mobile banking app built by H&R Block. Helen is an expert in Financial Health leads the Spruce team in building products which help customers improve their financial wellbeing and stay connected to H&R Block year-round. Helen is a current Aspen First Mover Fellow and holds a Masters of Public Administration from the University of Pennsylvania, where she was a Thouron Scholar. She holds a BA in Philosophy, Politics and Economics from St Anne’s College, Oxford.

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Financial Health Pulse

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With the arrival of a new administration in D.C. in a few weeks, it’s time to refocus on what Americans need now to support their financial health. Our recently released 2020 Trends Report found that many Americans were able to cope during the pandemic largely because of…

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EMERGE

Unlocking Insights from Customer Data

We have more data about our customers’ financial lives than ever before, but how do we use these insights to understand and support their financial health? Our experts dive into how to unlock insights from customer data to understand pain points, build solutions, and improve their financial outcomes.