
Michael Cyr
Michael Cyr is a passionate advocate for financial health and economic mobility. He is Executive Director of The Opportunity Initiative, a non-profit that combines media and technology to reimagine financial education, making it solutions-driven and grounded in the lived experience of real people. Through the award-winning reality series Opportunity Knocks on PBS, the initiative builds trust, removes shame, and reaches an audience often overlooked by traditional financial education. Viewers are inspired to take meaningful steps on their own financial health journey using the online tools The Opportunity Finder and The Opportunity Coach.