Attune: Supporting Financial Institutions Through Data-Driven Insights

Many financial institutions have a mission to improve the financial health of those directly impacted by their decisions, like employees, customers, and communities. But the time required and complexity of gathering and analyzing data on customers’ and workers’ financial lives often doesn’t leave enough time to catalyze solutions. Research shows that nearly 80% of time spent at these organizations is focused on measuring data, while only 20% is actually focused on building better products and services. 

The Financial Health Network created the FinHealth Score® and FinHealth Score® Toolkit to give financial institutions an easier way to measure financial health. However, many institutions still found that cleaning the data, analyzing it, and reporting out to stakeholders across the organization required multiple months of effort from a cross-functional team – which meant they only measured once every few years. To make measurement even more accessible, the Financial Health Network seeded the development of a software platform to streamline financial health measurement and reporting.

Fintech company Attune, which was born and incubated within the Financial Health Network, emerged as a financial health measurement solution for financial institutions looking to better optimize their time to create a stronger financial health impact. The team at Attune helps these organizations by offering solutions based on asset size, focus area, and key goals. Gone are the days where financial institutions need to dig deep into the data – Attune does that for them, so they can focus on building more meaningful products that serve their financially at risk employees and customers. 

Acting now as an investor, advisor, and board member for Attune, the Financial Health Network has played an integral role in the company’s growth and continues to support its work to create powerful change within financial institutions.

Practical financial health insights are the top priority at Attune, which helps institutions create “goals that are attainable for anyone.” The company’s consolidated research platform serves as a research department, an analytics team, a data visualization whiz, a financial health subject matter expert, and a statistician all in one. 

With this suite of offerings in one sleek platform, Attune removes the work of developing a measurement framework, manually collecting survey responses, cleaning and analyzing data, extracting insights, and figuring out next steps to advance financial health. 

In addition, Attune leverages Financial Health Pulse® data to provide national and demographic-based financial health benchmarks. Using this data, institutions can see at a glance how their customers’ and workers’ financial health compares with people across the country. Attune then partners with its clients to transform financial health data into solutions that support demonstrated financial health needs. Specific examples of people-centric offerings include:

That people-centric approach extends to workforce solutions as well. By measuring and analyzing FinHealth Score® data, Attune reveals where workers need the most support – such as student debt relief – so that employers can build benefits and banking-at-work programs around those needs. By grounding recommendations in robust, real-time data, Attune seeks to build consensus within institutions around the true financial experiences of their employees and customers – creating meaningful change and removing barriers to financial health for all.