At this second annual event, attendees learned how to reach out to unbanked and underbanked consumers using various methods, including prepaid cards, remittances, credit scoring, and small-dollar loans.

This event underscored the business opportunities inherent in serving the underbanked market and identified opportunities to help move consumers along a pathway to savings.

Discover likely affinities among underbanked consumers and explore how financial products could be marketed to these consumers through community-based nonprofits and nonprofits offering advocacy and social services.

This report addresses the extent to which traditional affinity marketing models apply to underbanked segments while exploring the nonprofit community's role in marketing and distributing financial services.