Veronica Segovia Bedon

Veronica Segovia Bedon is AARP’s Program Management Director for Family Caregiving. She joined AARP in 2014 and held previous positions in Communications and Marketing, Multicultural Leadership, and DEI. Prior to AARP, she worked on healthcare campaigns at Edelman, including the launch of CuidadodeSalud.gov and managed Employer Brand and Employee Engagement at Vocus. She speaks Spanish and holds a B.A. in Communications: Public Relations from the University of Maryland, College Park and an Executive Certificate in the Strategic Management of Diversity, Equity, and Inclusion Programs from Georgetown University.