Stephanie Woods

Stephanie Woods

Senior Manager, Marketing Data and Analytics BECU

As both a member and employee of BECU, Stephanie is excited to support the cooperative’s mission of  improving financial well-being by deriving insights from consumer account and transactional data.  Through sharing the stories of individual members along with aggregate trends, she hopes to promote  understanding and empathy for those facing difficult financial situations and their needs. When not  working on financial health projects, Stephanie builds statistical models and segmentations while  managing the data flow and reporting for the Digital Marketing team. Stephanie holds an MLIS degree  from the University of Washington, Seattle, with a focus on information science. 

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Session  

Unlocking Insights from Customer Data

We have more data about our customers’ financial lives than ever before, but how do we use these insights to understand and support their financial health? Our experts dive into how to unlock insights from customer data to understand pain points, build solutions, and improve their financial outcomes.