Mary Gustafson
Mary Gustafson is the AVP of Product Marketing at VyStar Credit Union, the 13th largest credit union in the United States. With over 6 years of experience in the financial industry and more than 10 years in Marketing, she is passionate about helping members achieve their financial goals through innovative strategies, including marketing automation, personalized member engagement, and data-driven insights. Mary is currently leading the Financial Fitness initiative at VyStar, empowering individuals to improve their financial well-being. Her dedication to driving member engagement and creating meaningful community impact is central to her work at VyStar.