Laura Barger

Laura Barger

Remote: Maine

Laura Barger is the Financial Health Network’s Chief Marketing Officer, leading the Marketing and Communications teams. She oversees strategic initiatives – from events to content development to digital strategy– with the goal of telling the Financial Health Network story through the lens of both positive impact and progress. Laura is deeply committed to the idea that finance should be a force for good, believing that consumer financial health is an absolutely critical component of a healthy American economy.  She is a champion of marketing innovation and has a passion for creating memorable experiences for both the organizations and people who interact with the Financial Health Network.

Laura has over 20 years of marketing experience both in consumer and corporate organizations, gaining distinction in her successful transformation of marketing organizations. She encourages teams to adopt innovative digital marketing practices, leverage data to maximize marketing efficiency, and experiment with cutting-edge communications methods.

Laura holds a bachelor’s degree in English from Colby College. She resides in Maine with her kids, Rowan and Mira, and shepherd pup, Aidy.

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Session  

Integrating FinHealth Into Your Company’s DNA

Learn how and why LendingClub made the strategic pivot to prioritize financial health in all of its products and services, how it transformed into a “financial health brand,” and how it’s tracking financial health impacts across its user base to measure success. Walk away with insights to transform your own organization’s financial health business strategy.