Kirsten Berman

Kristen co-founded Irrational Labs with Dan Ariely in 2013 and is also the co-founder and principle at Duke’s Common Cents Lab. Common Cents lab has designed and launched over 40 experiments that aim to increase the financial well-being for low-to-moderate-income people living in the United States.

She was on the founding team for the behavioral economics group at Google, a group that touched over 26 teams across Google, and hosted ones of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Neflix, Fidelity, Lending Club for business strategy and design work.

Kristen was a Sr. Product Manager at Intuit and camera startup, Lytro. She built product management and marketing systems for small businesses and consumers, for domestic and international markets, for mobile and web, working on front and back-end systems. Kristen is an adviser for Loop Commerce, Code For America Accelerator and the Genr8tor Incubator and has spoken at Google, Facebook, Fidelity, Stanford, and more.