Keziah is a Business Development Manager at Propel. She leads new business exploration among mission-aligned partners, with a key focus on financial services, start-ups, and affordable internet. Over the past year, Keziah has been gathering best practices for engaging low-income households through digital marketing campaigns, and helps partners drive awareness and new customer acquisition through the Providers app.
Financial Solutions Lab alums Propel and Sigo Seguros discussed providing affordable and accessible auto insurance to the Spanish-speaking market. Between higher purchase prices and the fluctuating cost of gas, auto ownership and maintenance is stretching the budgets of many households across the country. And that's before you consider the fact that a disproportionate number of drivers from immigrant and low-income communities are rated as "high risk" policyholders and pay above average insurance costs.