Julie Szudarek is the CEO of Self Financial, a credit building company that makes credit accessible to consumers with low or no credit. She has 20 years leading and scaling highly-regulated and mission-driven businesses. Julie was previously the CEO of online pharmacy Atida, growing it from a German-only business to serving 75 percent of the European market. She’s also held various leadership roles at Groupon, where she managed $2 billion in billings across 15 countries and was responsible for transforming its North American operations to a marketplace offering. Julie currently serves on the Board of Directors for Root, Inc.