Jonathan Hanson

Currently serving as the Senior Vice President of Marketing Strategy and Member Engagement for VyStar Credit Union, Jonathan has over 18 years financial services marketing experience. In his current role he is responsible for all performance marketing efforts, digital marketing, member growth initiatives, marketing automation, and marketing research insights to support VyStar’s goals. Jonathan is a long time advocate for financial education initiatives, frequent public speaker, and dedicated to finding innovative ways to empower people to reach their financial goals.

VyStar Credit Union is the second largest credit union in Florida, serving more than 1 million members with assets totaling over $14 billion. VyStar membership is open to anyone who lives or works in select counties throughout Florida/Georgia, and past/present military members, along with their families all over the world. VyStar is a full-service credit union offering exceptional rates on loans, mortgages, checking, and deposit accounts for both consumers and small businesses.