Ms. White is a tenacious leader with a knack for bringing the everyday to big topics that can change lives. Representing the voice of the customer at JD Power, Jennifer influences the financial industry’s understanding of consumer behavior. With over 25 years of market research experience, Jennifer leads prestigious studies including the Retail Banking Satisfaction Study, Financial Health & Advice Program, and Financial Protection Study. This work drives critical insights that influence banking strategies across the U.S. and Canada. Jennifer’s work on consumer financial health, digital banking trends, and fraud is highly regarded and widely featured in top-tier publications like Forbes, New York Times, and The Wall Street Journal. Jennifer is a recognized thought leader and speaker whose expertise assists financial institutions in improving customer satisfaction, loyalty, and trust by implementing innovative, data-driven strategies