Eileen Buesing

Eileen Buesing

Head of Communications and Brand Self Financial, Inc.

Eileen Buesing is a marketing executive with over 20 years of experience in organic marketing, communications, and brand strategy in consumer tech. As VP of Communications and Brand at Self Financial, she oversees the public relations, social media, content and community functions. She has also led strategic communications initiatives, including the announcement of a $50 million Series E funding round aimed at expanding services for subprime consumers and key partnerships for Self, such as that with the San Antonio Spurs. Previously, as VP of Corporate Communications and PR at HomeAway (now Vrbo), she started and scaled all communications functions, was instrumental in two Super Bowl ad campaigns, and played a key role in its IPO and subsequent acquisition by Expedia.