Arianna Orpello

Head of Consumer Marketing Goldman Sachs

Arianna is head of Consumer Marketing and leads the brand and marketing strategy for the firm’s Consumer businesses, including
Marcus by Goldman Sachs and partnerships. She joined the firm in 2021 as a managing director.

Prior to joining the firm, Arianna served as senior vice president at TD Bank, where she led the bank’s brand strategy through modern content, advertising and innovative personalization capabilities. Prior to that, she held senior roles at ING Direct, Capital One and Capital One 360, focused on digital marketing, brand strategy and customer retention and experience.

Arianna serves as a board member on the Fairmount Conservancy and the Please Touch Museum of Philadelphia. Arianna earned a BS in Business and Advertising and an MBA from West Virginia University in 2005 and 2006, respectively.

Serving Customers As Their Needs And Expectations Evolve

The pandemic underscored how financial institutions must evolve to best serve changing customer needs. Customers relied on their financial partners to support them during turbulent times, and many banks rose to the challenge to provide solutions that are digital, personalized, and support financial health. As economic uncertainty persists, customer expectations of their banking partners continue to grow– from the products and services they offer to where they are offered. Those who will succeed are those who listen, innovate, and provide customers with the experiences they are looking for in today’s world. Hear how financial institutions can meet the moment and innovate to serve changing customer needs.

Arianna Orpello

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Serving Customers As Their Needs And Expectations Evolve

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