Some of the most popular financial health tools introduced by fintechs actually replicate and automate habits and “life hacks” that many households used successfully before the era of electronic banking and payments. These digital “retronovations” bode well for banks and credit unions seeking to offer services that help their customers while also bringing subscription revenues that lessen institutions’ dependence on penalty fees.

Principal® Foundation research shows that In the United States, 54% of young people between the ages of 18 and 30 report they have hit financial rock bottom – a situation made worse by pandemic-related job losses and college closures. This report shares new potential solutions from the Principal Foundation YouthCan Initiative Innovation Challenge, which supports organizations working to tackle the financial issues facing young people today.

Older generations face the greatest health risks from COVID-19 and are also challenged to conduct financial management without access to in-person financial services like banking.