HomeFinancial Health Solutions: Promoting Employee Financial Health With a Mobile App
When offered digital financial wellness tools, which workers use them most? Explore how various employee groups engaged with a mobile app rolled out by University Federal Credit Union in Austin, Texas.
Employer-sponsored digital financial wellness programs appeal to Financially Vulnerable and Coping employees.
Employers can reach employees over 50 with digital financial wellness offerings, defying stereotypes about older adults’ engagement with digital tools.
Financial wellness providers should offer in-app access to financial products or tools for users to take action toward their financial health goals.
Data Spotlight
Among employees who were UFCU members when the app launched, those who registered for PlanU ended up with much larger savings balances after seven months than those who did not register.
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This report is made possible through the generous support of MetLife Foundation, a founding supporter of our financial health work.
About the Financial Health Impact Lab
The Financial Health Network helps companies incorporate behavioral science principles into their product design and rigorously test the financial health impact of their products. This research was conducted through the Financial Health Impact Lab, a program available exclusively to Financial Health Network Members, which supports a select group of companies developing and testing innovations to improve financial health.
Written by
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Senior Director, Behavioral EconomicsFinancial Health Network -
Manager, ResearchFinancial Health Network
Financial Health Solutions: Promoting Employee Financial Health With a Mobile App
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