Consumer Research

Explore data-driven and qualitative consumer research to guide effective financial health decisions. Our free research library includes rich primary data from our proprietary Financial Health Pulse, market spending analyses, financial health measurement resources, and in-depth consumer profiles.

Featured Content

FinHealth Spend Report 2021

With this report – an evolution of our Financially Underserved Market Size Study – we shed light on how much households paid for a variety of everyday financial products and services in 2020, through lenses of financial health, income, race, and ethnicity.

What's New

Financial Data: The Consumer Perspective

While technology-driven financial products, services, and institutions have the potential to benefit consumers, they can also pose new risks due to the increased availability of financial data. To better understand the consumer perspective on the use of financial data, the Financial Health Network fielded a nationally representative survey. The findings in this report describe consumer understanding of practices in the financial data ecosystem, and consumer preferences on how they would like personal data to be treated. These findings can serve as a guide to both industry stakeholders and policymakers as they seek to build trust and ensure that both practice and policy serve consumers.

Measuring the financial health of Americans

Despite the vast data collected by our government, we lack an accepted method of assessing financial health. Learn why we must measure not only each household’s annual income but also its annual spending, saving, borrowing, and planning habits to identify communities whose financial health is poor, deteriorating, or failing to keep pace with overall improvements.

EMERGE
Performance

Performance

In this session, hear perspectives from other companies already measuring financial health – the tools they use, and the ways they turn the data into action and impact.

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Innovation is at the heart of all we do at the Financial Health Network. See the full list of our programs, thought-leadership, and services here.

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We offer in-depth analysis and consumer perspectives you won’t find elsewhere. See our latest research to help inform and guide your organization in building its financial health strategy.

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