Member Summit 2022

Financial Health Pulse

Balancing Today, Building Tomorrow: How Financially Coping Americans Plan, Save, and Invest

Even before COVID-19, millions of Americans were struggling financially, with more than half the population classified as Financially Coping. As job losses mount, savings are spent down, household debt grows, and investments shrink during the pandemic, Americans need financial support more than ever. This new research sheds light on how providers can support the saving and investing behaviors of Financially Coping consumers, ultimately improving both their immediate and long-term financial health.

Supporting the Financial Lives of America’s Young People

Principal® Foundation research shows that In the United States, 54% of young people between the ages of 18 and 30 report they have hit financial rock bottom – a situation made worse by pandemic-related job losses and college closures. This report shares new potential solutions from the Principal Foundation YouthCan Initiative Innovation Challenge, which supports organizations working to tackle the financial issues facing young people today.