The United States financially underserved market generated $89 billion in fees and interest in 2012, representing growth of 8% from $82 billion in 2011. Financial services for underserved consumers in the US constitute a diverse and continually growing marketplace, encompassing close to two dozen products and services accessed by more than 68 million individuals each year.

Overall, the market continues to show growth in both revenue and volume of usage across all categories, including Very Short Term Credit, Short Term Credit, Payments, Deposits and Other financial services. CFSI and Core Innovation Capital present this Knowledge Brief to share the significant trends and the range of revenue opportunities the financially underserved market offers today and in the future. The inclusion of products in this report are intended to describe the financially underserved market landscape and do not constitute a commentary on the appropriateness, safety or quality of any specific product for consumers.