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Breaking New Ground: Visionary Women Advancing Financial Health for All

We’re celebrating Women’s History Month by honoring three trailblazing women instrumental in advancing the financial health movement over the past two decades – and they’re not done yet.

By Financial Health Network

Tuesday, March 11, 2025
 Breaking New Ground: Visionary Women Advancing Financial Health for All

Since 1987, Women’s History Month has celebrated trailblazers who have transformed American society, from the fight for women’s suffrage and civil rights to breaking barriers in the workplace and beyond. Among these critical battles has been the push for women’s financial independence – securing the right to open credit cards without male cosigners, gaining access to business loans, and making strides on Wall Street. Recognizing these milestones, we turn our focus to the financial aspects of women’s lives and the leaders driving change in this space today.

In honor of Women’s History Month, we’re proud to highlight three remarkable women who are shaping the future of financial health. These visionaries are creating positive change that extends far beyond the month of March, impacting women directly in their communities and across the nation.

From Operations to Impact: How MIT's Zeynep Ton is Transforming Financial Health Through Good Jobs

We previously sat down with Zeynep Ton (Professor of Practice, MIT Sloan School of Management, and Co-Founder and President, Good Jobs Institute) on the EMERGE Everywhere podcast to discuss how we all might rethink what makes a good job. We’re excited to feature her once again as we celebrate Women’s History Month. 

As a Professor of Practice at MIT’s Sloan School of Management, Ton is redefining how businesses think about employee financial health – not as a cost center, but as a strategic investment. What began as research into retail operations efficiency unexpectedly led her to a groundbreaking discovery, companies that invested in workers’ financial health through better wages and stable schedules were outperforming their competitors.

Through her influential book “The Good Jobs Strategy” and the nonprofit Good Jobs Institute she co-founded, Ton has demonstrated that employee financial security and business success are deeply interconnected. Ton’s research reveals that low wages don’t just harm workers – they cost companies through high turnover, reduced productivity, and operational inefficiencies. Perhaps most striking is her finding that financial stress is equivalent to a 13-point IQ drop, affecting everything from job performance to decision-making.

Zeynep Ton

“….market pay is often unlivable pay. And tens of millions of essential workers live in a vicious cycle of poverty and lack dignity, which also hurts their companies.”

Zeynep Ton, Professor of the Practice, MIT Sloan, and Co-Founder and President, Good Jobs Institute

Ton’s work challenges the traditional “market pay” mindset that has kept many frontline workers from becoming financially healthy. She advocates for living wages that allow for disposable income beyond basic needs, stable schedules that enable reliable income, and meaningful work that drives both employee satisfaction and business productivity. By showing companies how to create sustainable good jobs that benefit both workers and bottom lines, Ton is helping build a future where financial health isn’t just an aspiration – it’s a fundamental part of business strategy. 

Her innovative approach to workplace transformation makes her an inspiring leader to watch well beyond Women’s History Month. 

Investing in Financial Inclusion: How ResilienceVC’s Tahira Dosani Is Reshaping Fintech for Struggling Communities

Tahira Dosani, a leader in strategy, investment, and fintech innovation, has made significant contributions toward creating financial health for all. Previously, she led early-stage investments at Accion Venture Lab and held key roles at LeapFrog Investments and IPS Asia, driving growth in emerging markets.

In her current role as Co-Founder and Managing Partner of ResilienceVC, Dosani is transforming the landscape of financial health through technology that serves historically overlooked communities. In addition to her investment work, Tahira is an Adjunct Professor at Johns Hopkins and Georgetown University, sharing her expertise in global finance and economic development.

Tahira Dosani

“The reason that certain segments of the population have remained underserved and remain vulnerable is because it hasn’t been profitable to serve them.”

Tahira Dosani, Co-Founder and General Partner at ResilienceVC

Dosani’s vision goes beyond traditional venture capital –she’s pioneering a new approach that leverages AI to make financial health more accessible for everyday Americans. She sees financial exclusion as both a social issue and a business challenge, leveraging AI and emerging technologies to serve traditionally “unprofitable” segments. Through ResilienceVC, Dosani backs startups that use technology to cut costs, boost engagement, and expand financial access.

In 2023, ResilienceVC became the early-stage investment manager for the $36 million Discover Financial Health Improvement Fund, where the Financial Health Network serve as a partner, providing evaluation support and bolstering low- to moderate-income communities. Under Dosani’s leadership, ResilienceVC evaluates potential investments not only for their profit potential, but also for their ability to create meaningful social impact. 

In addition, she advocates for the careful testing and refinement of AI applications, ensuring they serve underrepresented populations fairly and effectively. Through this approach, ResilienceVC ensures that financial technology not only responsibly drives business success but does so while prioritizing financial health.

Through her work, Dosani exemplifies how women leaders in financial health are creating systemic change. Her approach demonstrates that profitability and social impact aren’t mutually exclusive – they’re mutually reinforcing when innovators deploy technology thoughtfully and responsibly.

Empowering Financial Health: SpringFour’s Rochelle Nawrocki Gorey Envisions a Better Future for Customers

Rochelle Nawrocki Gorey is revolutionizing the financial services landscape with her visionary leadership as the CEO and Founder of SpringFour, a social impact fintech that is making financial health accessible to all. 

Prior to SpringFour, Gorey worked in community development and financial services, where she established herself as a leading innovator in asset development, community reinvestment, and foreclosure intervention. Her insights are regularly featured in publications like American Banker and Fintech Nexus, and she’s achieved widespread recognition, receiving accolades like American Banker’s Most Influential Women in Fintech and Inc. Magazine’s Female Founders 250.

“Our tools, including a call center platform, enable agents to offer empathetic support and practical solutions to reduce household expenses.”

Rochelle Nawrocki Gorey, Founder and Chief Executive Officer, SpringFour

Today, through her work at SpringFour, Gorey has pioneered a platform connecting consumers to more than 25,000 vetted local financial resources. This service enables financial institutions to offer an ecosystem of practical assistance, rather than just payment demands when customers face economic difficulties. 

Recently, the company was featured in 2025’s The State of Fintech report, praised for its tangible impact on increasing repayments and improving customer relationships. In 2024 alone, SpringFour delivered more than 8.5 million financial health resources – a 54% increase over the previous year—demonstrating the immense demand for such services.

Gorey’s contributions continue to prove that financial health is not just an industry trend. It’s essential for fostering long-term consumer well-being. Her unwavering commitment to innovation and inclusion continues to shape the future of financial health, bridging critical resource gaps.

Engage With Us

Engage With Us

The celebration of women’s achievements in financial services doesn’t end here. We all play a role in amplifying the voices of women making a difference in the industry. Join us on LinkedIn throughout Women’s History Month as we continue the conversation, sharing valuable insights on the gender gap in financial health, spotlighting influential leaders, and featuring team accomplishments. Have you created a product, business model, or other innovation to support women financially? We’d love to hear about it. Get in touch with our team to share your story and inspire the next generation of solutions.

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