Straight-Talk: Successful Messaging for Secured Credit Cards

Earlier this year, the Financial Health Network worked in partnership with Visa to explore challenges and innovation within the secured credit card market. The need for improved marketing efforts was one of the primary takeaways from that work. In order to identify messaging that works for consumers, we conducted online focus groups with potential secured credit card users, leveraging the four consumer segments identified in our earlier research. This research resulted in four key messaging recommendations outlined throughout this deck.