Research Paper

Investing in the American Dream

How financial institutions can build long-term relationships with immigrants before and after immigration reform.

Tuesday, July 1, 2014

How Financial Institutions Can Build Long-Term Relationships with Immigrants Before and After Immigration Reform

Immigrants, like all consumers, need access to high-quality financial services that meet their day-to-day transactional needs and set them up for long-term financial success. With approximately 40 million immigrants residing in this country, comprising nearly 13 percent of the total U.S. population, the opportunity to serve this growing community has never been greater. The prospect of a comprehensive reform of the United States immigration system presents banks, credit unions, and other financial service providers with a unique opportunity to develop high-quality products for the more than 11 million undocumented immigrants currently residing
in the United States.

This paper dives into strategies that provide a roadmap for banks, credit unions, and other financial service providers to serve immigrants both now and after comprehensive immigration
reform has passed.

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Investing in the American Dream

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