While technology-driven financial products, services, and institutions have the potential to benefit consumers, they can also pose new risks due to the increased availability of financial data. To better understand the consumer perspective on the use of financial data, the Financial Health Network fielded a nationally representative survey. The findings in this report describe consumer understanding of practices in the financial data ecosystem, and consumer preferences on how they would like personal data to be treated. These findings can serve as a guide to both industry stakeholders and policymakers as they seek to build trust and ensure that both practice and policy serve consumers.

Consumer’s ability to access and electronically share their financial data has already demonstrated considerable financial health benefits. But our research among consumers, their financial app providers and data aggregators reveals seven “pain points” impeding data access and preventing consumers from sending their data where it can do them the greatest good. The Bureau’s pending rulemaking under Section 1033 of Dodd Frank can best serve financial health by incorporating a few basic principles that will enshrine consumers’ data access rights.