The majority of people in America expect their primary financial institutions to help them improve their financial health, yet only 14% “agree strongly” that they are actually receiving this service. This gap in expectations is a prime opportunity for credit unions to be on the forefront of financial health and to compete effectively by addressing the holistic needs of their members, employees, and the communities they serve. Taking this step can build long-term, sustainable member relationships by improving member outcomes.
News
Measurement matters in improving financial health
The majority of people in America expect their primary financial institutions to help them improve their financial health, yet only 14% “agree strongly” that they are actually receiving this service. This gap in expectations is a prime opportunity for credit unions to be on the forefront of financial health and to compete effectively by addressing […]
