The Financial Health Network’s FinHealth Score provides a holistic, moment-in-time snapshot of an individual’s financial health. The score is based on eight multiple-choice questions that align with the eight indicators of financial health. For every individual who responds to the survey, you can calculate a FinHealth Score and four sub-scores corresponding to the four components of financial health: Spend, Save, Borrow, and Plan.
The framework is designed to be simple, straightforward, and easy to use. It is intended to be a starting point, proving that financial health can be quantified, measured, and ultimately improved.
The FinHealth Score Toolkit is a simple three-part resource that companies can use to calculate financial health scores for their customers and employees. The Toolkit provides step-by-step guidance for using the following resources:
Investing in financial health will help you deliver what your customers and employees actually need, while helping your business succeed. You can use the toolkit to diagnose your customers’ and employees’ financial needs and then develop products, programs, and solutions to help them improve their financial lives. You can also share financial health scores directly with your customers and employees to help them better understand how they can improve their own financial health. By establishing an initial benchmark for financial health, you can then track changes in financial health scores over time to determine if your company is making a meaningful difference in the lives of those you touch.
*Please contact email@example.com to obtain further permissions to share financial health scores directly with your customers or employees.
The FinHealth Score Toolkit will provide you with a snapshot of your customers’ or employees’ financial health. You will learn who is Financially Healthy, Coping, or Vulnerable, and how these figures compare to national and regional benchmarks. You will gain insights into how your customers and employees are spending, saving, borrowing, and planning. You can also explore financial health trends across age, income, tenure, and other demographics. To request customized benchmarks, please contact the Financial Health Network at firstname.lastname@example.org.
Your company can then use these insights to design and deliver high-quality products, programs, and solutions to improve your customers’ and employees’ financial health over time. In six months or a year, you can re-field the survey to determine whether your company is making a meaningful difference in your customers’ and employees’ financial lives.
Field the eight survey questions in the Survey Guide to your customers or employees. Use the Scoring Logic to calculate a FinHealth Score and sub-scores for every individual who responds to the survey. Aggregate and weight your results to analyze financial health across the enterprise, line of business, or segment level. Compare financial health scores with the national or regional Benchmarks to understand how your customers compare with their peers. Append account data (product usage, channel engagement, etc.) to explore additional financial health trends at your institution. Use insights from this analysis to develop high-quality products, programs, and solutions to improve your customers’ and employees’ financial health.
Use this key to interpret your customers’ financial health scores:
FinHealth Scores and sub-scores below 40 are considered “Vulnerable.” Scores from 40 to 79 are considered “Coping.” Scores above 80 are considered “Healthy.”
Please note that there are likely few material differences between an individual with a score of 80 and a score of 79, or between individuals with scores of 40 and 39. These individuals are likely to be on the cusp of financial health and could benefit from additional guidance and access to high-quality financial products and services.
“This [product/program/analysis] leverages the Financial Health Network’s FinHealth Score® Toolkit.”
If you are referencing the Toolkit or results of the Toolkit in any customer-facing or public materials, you must seek and receive approval for this attribution by contacting email@example.com.
The Financial Health Network conducted extensive industry research to identify best practices in financial health measurement. Our 2015 Consumer Financial Health Study provided the intellectual framework for the FinHealth Score, which directly aligns with the eight indicators of financial health.
In the summer of 2016, we fielded a small-scale consumer study (n=400) to test and calibrate an initial version of the survey instrument and scoring logic. We then user-tested a revised version of the survey questions through in-depth consumer interviews. In the first quarter of 2017, we fielded a nationally representative consumer study (n=5,000) to explore national and regional financial health trends. We then conducted analytical testing to identify customer financial health segments.
Throughout 2016 and 2017, we tested various iterations of the framework with the seven companies participating in the Financial Health Network’s Financial Health Measurement Project. In October 2017, we released an initial version of the framework to the companies in the Financial Health Network. Based on further cognitive testing, we refined and finalized the Survey Guide, Scoring Logic, and Benchmarks. We are conducting additional analysis to help companies compare differences between the two sets of survey questions to track changes in customers’ financial health over time.
We performed a series of analytical tests on data collected from the 2017 nationally representative benchmarking study to identify Healthy, Coping, and Vulnerable tier cutoffs:
Based on these analytical exercises, we concluded that the financially Healthy segment cutoff was located at a score of 80 and the Vulnerable segment cutoff was located at a score of 40.
Please see the Methodology Overview to learn more.
The FinHealth Score goes beyond credit scores, which are narrowly focused on borrowing behavior and do not take into account an individual’s spending, saving, or planning activities. Credit scores look backward and are designed for a very specific purpose: to assess the likelihood that a borrower will repay a loan based on previous repayment behavior. The FinHealth Score is forward-looking and is designed to assess an individual’s resilience and ability to seize opportunities over time. Unlike a credit score, the FinHealth Score captures the entirety of individuals’ financial lives, including their spending, saving, borrowing, and planning habits.
The FinHealth Score Toolkit is one of many financial tools that companies can use to diagnose and track their customers’ financial health. Other popular frameworks include the CFPB’s Financial Well-Being Scale and the University of Wisconsin’s Financial Capability Scale. There are also a number of proprietary scoring models offered by companies such as Melius, HelloWallet, NerdWallet, and USAA.
The main difference between the FinHealth Score Toolkit and these other models is that our score has been specifically designed to provide financial service providers with clear, actionable insights they can use to improve their customers’ financial health. We encourage you to use whichever financial health scoring model best aligns with your company’s strategic goals and objectives.
Want to learn more about how your company can use this framework to measure and improve your customers’ financial health? Contact us at firstname.lastname@example.org.
Complete the form below to start measuring and improving the financial lives of your customers and employees.