Naomi Adams Bata

Senior Director

28% of people living in America are not financially healthy. For Naomi Adams Bata, Senior Director of Communications, being part of an organization that is committed to financial health for all is a personal and professional honor.

Naomi is responsible for content and communications to inform and generate awareness of the Financial Health Network’s work, specifically around research, thought leadership, the Financial Solutions Lab, and other hallmark initiatives.

Naomi is a seasoned marketing and communications strategist. She understands the importance of content and media in building thought leadership and raising awareness around important platforms. She is a believer in integrated communications and public relations to build narratives and positive relationships.

She is skilled at content and channel strategy and has a strong track record of using strategic communications, and integrated marketing and public relations to create impactful communication programs. She is adept at leveraging content across a plurality of channels to achieve communication goals.

Naomi was recognized by PRSA Memphis as “PR Executive of the Year” and was honored by the Memphis Business Journal as “Forty under 40” for her leadership in the Memphis community around communications. She previously held board positions at PRSA Memphis as Professional Development Chair, and VP of Programming and President-Elect. Additionally, she was a Mentor for Start Co., part of a Global Accelerator Network.

Naomi holds an MBA with a focus on marketing, digital and innovation from the University of Illinois Gies School of Business, where she also holds a BS in Advertising and Communications from the College of Communications.

Naomi is a proud mama of three kids and three dogs. She lives in Chicago, and is an avid, if not speedy runner, and has participated in more than 18 marathons and 40 half marathons.